TreeHouse Interactive announced that Marketing View, its demand generation solution, now integrates with Oracle Corp. CRM On Demand. This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable opportunities and closed deals. This integration gives Oracle CRM On Demand customers access to leading demand generation and marketing automation capabilities that leverage the strength of their Oracle system. Joint customers will be able to better manage leads and campaigns, as well as gain insight into program ROI. This new integration enables ANY size marketing team--without the aid of an IT staff--to launch sophisticated marketing on their own, tightly integrate it with Oracle CRM On Demand and get ROI reporting regardless of the sales model they use (B2B, B2C, or channel). With the Oracle CRM On Demand integration, qualified leads are delivered through Marketing View landing pages, registration forms, Web contact forms and microsites as a result of related Marketing View email campaigns or social media efforts. Based on an agreed upon lead definition between sales and marketing, qualified prospects are then passed to Oracle CRM On Demand. Advanced logic can be applied to determine which answers or set of answers constitute a qualified lead. The lead information is then mapped to standard Oracle CRM On Demand fields. The integration is easy to set up and users can specify to what fields in Oracle CRM On Demand lead information is sent. Marketing View will provide salespeople working in Oracle CRM On Demand a more detailed marketing history for every lead than was available before. Sales teams will be able to see any campaign, email or automated nurturing activity a lead has received and be able to see behaviors like email opens, form submissions, webinar registrations, trade shows attended, documents downloaded or links clicked before they pick up the phone. Sales personnel can even view actual emails sent to leads or contacts directly from within Oracle CRM On Demand.

Oracle Corp. Presents at The New Learning Technologies conference, Mar-05-2010. Venue: Gaylord Palms Resort, Orlando, Florida, United States. Speakers: Beth Renstrom, Manager, Outbound Product Management, Adaptive Business Solutions.

To help organizations more efficiently and effectively manage the SOA lifecycle, Oracle announced Oracle SOA Governance 11g consisting of Oracle Enterprise Repository, Oracle Service Registry, SOA Management with Oracle Enterprise Manager, and Oracle Web Services Manager. Oracle SOA Governance 11g, a component of Oracle Fusion Middleware, enables organizations to manage their heterogeneous software project artifacts under a unified governance umbrella. Fully integrated with Oracle SOA Suite 11g, the new release helps organizations simplify governance of software development projects. Oracle SOA Goverance 11g is fully integrated with Oracle AmberPoint, a leader in Service-Oriented Architecture (SOA) Management. The new solution provides organizations more continuity of closed-loop governance processes across both Oracle and third party applications. Oracle SOA Governance 11g supports Oracle Applications including Oracle E-Business Suite and Siebel along with Oracle Application Integration Architecture (AIA). These integrations provide organizations with unprecedented level of automation in the delivery and management of service-based applications. Efficiently Delivering Next-Generation Business Applications. Oracle SOA Governance 11g further enhances Oracle SOA Suite 11g and includes new releases of Oracle Enterprise Repository and Oracle Service Registry. Key new features within Oracle SOA Governance 11g include: Unified Governance for SOA and Packaged Applications: A single set of lifecycle management processes and tools to simplify and automate management of services originating from packaged applications or other SOA based infrastructure. Packaged application content can be managed and re-used along with other services and composite applications. Closed Loop Metrics from Oracle Enterprise Manager: Enables Oracle Enterprise Repository customers to access performance summary data at design time. Performance data can come from Oracle SOA Management or AmberPoint.