E*TRADE Financial Corporation found itself enmeshed with celebrity gossip following a report that actress Lindsay Lohan is suing the company. Lohan is seeking $100 million for pain and suffering. She is alleging one of the talking babies featured in a recent E*Trade commercial was named after her. The commercial in question aired for the first time during the Super Bowl. In the advertisement, which you can see here: a so-called "milkaholic" boyfriend-stealing baby is named Lindsay. The ad is just the latest in an ongoing series of E*Trade commercials deploying talking babies to promote the broker's services. A representative for the group that produced the commercial denied to the Post that the character was based on Lohan. Lohan apparently filed the suit in New York's Nassau County Supreme Court seeking $50 million in exemplary damages and another $50 million in compensatory damages. Lohan's rep is seeking an injunction to remove the commercial from the air and to secure all existing copies of it.

E*TRADE Financial Corporation expected to Report Q1 2010 Results on April 26, 2010. This event was calculated by Capital IQ (Created on January 28, 2010).

E*TRADE Financial Corporation reported unaudited consolidated earnings results for the fourth quarter and full year ended December 31, 2009. For the quarter, the company reported net loss of $67 million, or $0.04 per share, compared with a net loss of $276 million, or $0.50 per share, a year ago. The company reported net loss of $67.1 million or $0.04 per diluted share on total net revenue of $523.4 million compared to net loss of $275.6 million or $0.50 per diluted share on total net revenue of $486.4 million for the same quarter a year ago. Loss from continuing operations was $67.1 million or $0.04 per share compared to loss from continuing operations of $276.2 million or $0.50 per share for the same quarter a year ago. Loss before income tax benefit and discontinued operations was $128.5 million compared to $445.3 million for the same quarter a year ago. For the year ended December 31, 2009, the company reported a loss from continuing operations of $1.3 billion, or $1.18 per share compared to a loss from continuing operations of $809 million, or $1.58 per share, a year ago. The company reported net loss of $1,297.8 million or $1.18 per diluted share on total net revenue of $2,217 million compared to net loss of $511.8 million or $1.00 per diluted share on total net revenue of $1,925.6 million for the previous year. Loss from continuing operations was $1,297.8 million or $1.18 per share compared to loss from continuing operations of $809.4 million or $1.58 per share for the previous year. Loss before income tax benefit and discontinued operations was $1,835.4 million compared to $1,278.9 million for the previous year. The company reported net impairment of $21.4 million for the fourth quarter of 2009 compared to $33.4 million for the same quarter a year ago.