Ford Seeks Higher Sync Sales by Cutting System Price to $295

Quote: Ford Motor Co. (F) said it’s reducing the price of its in-car communication system to boost sales of the option that lets drivers make hands-free calls as more states ban the use of cell phones while operating a vehicle. The Sync system’s price will drop to $295 on 2012 Ford models, $100 less than the option’s cost on current model year vehicles, the Dearborn, Michigan-based automaker said today in a statement. The 2012 Edge crossover and 2012 Explorer will be first to offer Sync at the lower price, Ford said. Ford has said the Sync system, available on almost all models, is an important consideration in 50 percent of purchases. The company has sold more than 3 million vehicles with the system, which allows voice-activated control of the car’s music player, hands-free calls and an automated emergency calling service. New Yorktext messages while operating a vehicle, Ford said. Los Angelesaohnsman@bloomberg.net jbutters@bloomberg.net ...
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