CBS Corporation (CBS) Financial News - Behind Disney's Digital Shopping Spree
CBS Corporation (CBS)
Behind Disney's Digital Shopping Spree
2010-07-29 03:51:04
Keywords: Disney, acquisitions, Playdom, Bob Iger, online games, social games, mobile games, Facebook, MySpace, Club Penguin, Wideload Games, Tapulous, virtual goods, product tie-ins, John Pleasants, Steve Wadsworth, Steve Jobs, Sheryl Sandberg, Gina Bianchini
Quote: Since then Disney has increased its presence on the social network and experimented with using it to sell tickets to the Pixar movie Toy Story 3.
NWSCBS) stopped breaking out results for interactive after that unit lost $41.3 million during the first nine months of 2009.
Could Disney's acquisitions put it on track to make some money online? "It's the right strategy for Disney to buy," says Gina Bianchini, a venture capitalist who co-founded the social network Ning.com with Marc Andreessen. "And they are looking at some very savvy acquisitions."
The bottom line: Disney's Iger attempts to buy his way to digital success with the purchase of game maker Playdom.
FixmerGrover covers the media and entertainment industry for Bloomberg Businessweek in Los Angeles. With Douglas MacMillan in New York....
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CBS Corporation Stock Summary
CBS Corporation operates as a mass media company in the United States and internationally. The company operates in five segments: Television, Radio, Outdoor, Interactive, and Publishing. The Television segment operates through CBS Television comprising CBS Television Networks, the 30 owned broadcast television stations; CBS Paramount Network Television and CBS Television Distribution, the television production and syndication operations; Showtime Network, a premium subscription television program service; and CBS College Sports Network, the cable network and online digital media business to college athletics. The Radio segment operates through CBS radio, which owns and operates 130 radio stations in the United States. Its programs include rock, oldies, all-news, talk, adult contemporary, urban, and sports and country. The Outdoor segment displays advertising on media, including billboards, transit shelters, buses, rail systems, mall kiosks, stadium signage, and in retail stores. It provides its services to entertainment, media, automotive, beverage, financial, real estate, retail, healthcare, telecommunications, restaurants, health and beauty aids, hotels, and professional services. The Interactive segment operates an online content network for information and entertainment with a portfolio of brands, including CNET, CBS.com, CBSSports.com, GameSpot, TV.com, Last.fm, and BNET. The Publishing segment publishes and distributes adult and children's consumer books in printed, audio, and digital formats under the Simon & Schuster, Pocket Books, Scribner, Atria Books, Simon Spotlight Entertainment, Free Press, Simon Spotlight, Aladdin Paperbacks, and Books for Young Readers imprints. The company was founded in 1986 and is headquartered in New York, New York.
